The mission: to be a creative partner for passionate founders; the bridge between a bright idea and the real world.

I get genuinely excited by every aspect of brand design, even the bits you don’t “see” - the nerdy strategy, diving deep into the "why" behind a business and then solving the puzzle of how to visually communicate its values. The customer is the hero of any brand's story, and the goal is to make sure they know it.

Running alongside this is my obsession with designing really f*cking cool merch. My own graphic t-shirt collection is extensive (and impressive, if I do say so myself). I believe what we wear is a form of self-expression – and for bold brands, the right merch doesn't just look cool, it builds a genuine community and gives your customers a world to belong to.

Collaboration is at the core of my creative process – if you’re looking for a designer to simply churn out a logo and say goodbye, then I’m afraid I’m not your person. But if you want a creative partner who's genuinely fired up about your business and obsessed with getting it right – then let’s create something wonderful.