YOUR IDEAS DESERVE TO LIVE IN THE REAL WORLD. NOT JUST IN YOUR HEAD.
YOUR IDEAS DESERVE TO LIVE IN THE REAL WORLD. NOT JUST IN YOUR HEAD.
brand & merch design for all you big-picture thinkers.
brand & merch design for all you big-picture thinkers.
RECENT WORK
Ideas on a page hate to see me coming
Hiya! I’m Lils, a Brand & Merch Designer based in the UK. Welsh-born and fuelled by flat whites, I have over five years’ experience in the creative industry – starting as an in-house Creative at Lush before turning to a life of freelance fun. I now help founders turn their big ideas into visuals people actually get excited about.
KIND WORDS BY KIND PEOPLE
"Working with Lils was an absolute pleasure. From the start, she understood the brief and my vision, even when my thoughts were a little jumbled. I trusted her with the process and was so impressed with the multiple designs she created for my T-shirt that it was genuinely hard to choose just one. I would highly recommend Lils to anyone looking for merch design or branding support."
Louise Thannhauser
Dunk'd Cookie Bar
"Opening a bookshop was scary - coming up with recognisable, interesting and unique branding was scarier. Lily took all the fear out of it and turned the process into the most joyful and satisfying journey. Lily took her time to get to know every aspect of what I was trying to create, asking questions I hadn’t even thought to ask myself yet - we ended up with a product that feels as if she had got inside my brain and saw the vision exactly. Choosing Lily meant choosing a brand I could have full confidence in."
Leah Newman
A Very Small Bookshop
“I had a wonderful experience working with Lils on a T-shirt design for my yoga business. She was incredibly approachable and really took the time to understand my personality and what I wanted to express through the design. The final result captured my vision perfectly — I loved it so much that I went on to hire her to create my full visual identity and logo. I highly recommend her to anyone looking for thoughtful, creative, and collaborative design work.”
Polly Cordell
Yoga With Polly
"Working with Lils was an absolute pleasure. From the start, she understood the brief and my vision, even when my thoughts were a little jumbled. I trusted her with the process and was so impressed with the multiple designs she created for my T-shirt that it was genuinely hard to choose just one. I would highly recommend Lils to anyone looking for merch design or branding support."
Louise Thannhauser
Dunk'd Cookie Bar
"Opening a bookshop was scary - coming up with recognisable, interesting and unique branding was scarier. Lils took all the fear out of it and turned the process into the most joyful and satisfying journey. Lils took her time to get to know every aspect of what I was trying to create, asking questions I hadn’t even thought to ask myself yet - we ended up with a product that feels as if she had got inside my brain and saw the vision exactly. Choosing Lils meant choosing a brand I could have full confidence in."
Leah Newman
A Very Small Bookshop
“I had a wonderful experience working with Lils on a T-shirt design for my yoga business. She was incredibly approachable and really took the time to understand my personality and what I wanted to express through the design. The final result captured my vision perfectly — I loved it so much that I went on to hire her to create my full visual identity and logo. I highly recommend her to anyone looking for thoughtful, creative, and collaborative design work.”
Polly Cordell
Yoga With Polly
"Working with Lils was an absolute pleasure. From the start, she understood the brief and my vision, even when my thoughts were a little jumbled. I trusted her with the process and was so impressed with the multiple designs she created for my T-shirt that it was genuinely hard to choose just one. I would highly recommend Lils to anyone looking for merch design or branding support."
Louise Thannhauser
Dunk'd Cookie Bar
"Opening a bookshop was scary - coming up with recognisable, interesting and unique branding was scarier. Lils took all the fear out of it and turned the process into the most joyful and satisfying journey. Lils took her time to get to know every aspect of what I was trying to create, asking questions I hadn’t even thought to ask myself yet - we ended up with a product that feels as if she had got inside my brain and saw the vision exactly. Choosing Lils meant choosing a brand I could have full confidence in."
Leah Newman
A Very Small Bookshop
“I had a wonderful experience working with Lils on a T-shirt design for my yoga business. She was incredibly approachable and really took the time to understand my personality and what I wanted to express through the design. The final result captured my vision perfectly — I loved it so much that I went on to hire her to create my full visual identity and logo. I highly recommend her to anyone looking for thoughtful, creative, and collaborative design work.”
Polly Cordell
Yoga With Polly