Cherry Pressure
Brand Strategy • Visual Identity • Marketing Material Design
THE BRIEF
Lauren has been a football fan her whole life - but for most of it, the sport made her feel like she didn't quite belong. Cherry Pressure was born from that lived experience: a women-led football fashion brand creating cropped tops designed for women who love the game and deserve to feel seen in it. Fashion-forward and fiercely community-led, the brand's mission is to challenge every outdated idea about who football is for. Lauren came to me needing a full brand strategy and visual identity to launch it from scratch - with the 2026 World Cup firmly in her sights.
THE WORK
With a brand this purposeful, the strategy had to come first. Before touching a single visual, I dug into the brand story, defined Cherry Pressure's values - inclusion, empowerment, challenge and community - and put the customer at the heart of everything. That foundation then informed every creative decision that followed.
The visual challenge was a brilliant one: Lauren wanted a brand that felt bold and disruptive without losing its femininity. A brand that could walk into a traditionally masculine space and own it. The core palette answered that brief - a signature Cherry Red for confidence and femininity, paired with an off-white for balance. A secondary palette of Cherry Blossom pink and Rosewood brown added depth and grounding.
The brand icon went through several iterations before landing on something truly aligned with the values. The final mark features two cherries - but one has been subtly transformed, its stem replaced with a pressure spark, turning it into something that reads a little like a bomb - it's the kind of icon that encourages a second look.
The full delivery included a logo suite, colour palette, typography, brand illustrations, social media templates, a badge for the football tops themselves, and a comprehensive brand guidelines document covering both strategy and creative direction.
THE OUTCOME
Lauren described the final identity as everything she'd been visualising, finally made real - a brand she felt genuinely confident putting out into the world. Cherry Pressure has since launched on social media to a brilliant reception, and the full brand launch is on the horizon - just in time for the 2026 World Cup, so the girlies can wear their Cherry Pressure tops exactly where they belong.
